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Nova IVI Fertility launches first center in Hyderabad, ninth in the country

Hyderabad, June 7, 2014: Nova IVI Fertility, part of Nova Medical Centers, has expanded its nation- wide footprint by establishing its new facility in Hyderabad. The state-of-the-art center, the ninth in India, would provide high-quality assisted reproductive services to help infertile couples realize their dream of having a child. The Hyderabad center of Nova IVI Fertility was inaugurated by Dr. Thatikonda Rajaiah, Hon’ble Deputy Chief Minister and Medical & Health Minister, Government of Telangana in the presence of Dr. (Prof.) P. M. Bhargava,Former Vice Chairman, National Knowledge Commission, Govt. of India and Ex-Founder Director, CCMB, Hyderabad; Suresh Soni, Chairman & CEO, Nova Medical Centers; Dr. Manish Banker, Executive Director, Nova IVI Fertility; Dr. Mahesh Reddy, Co-Founder and Executive Director, Nova Medical Centers and V.P. Kamath, Group COO, Nova Medical Centers. Also present were Dr. Juan Antonio Garcia Velasco, Director of IVI, Spain and Luis Saurat, GM & Director General of IVI, Spain, both of whom are members of the Nova IVI Fertility Board of Directors.

Inaugurating the new center in Hyderabad, Dr T. Rajaiah, Deputy Chief Minister and Minister for Medical Affairs and Health, Telangana, said: “One in every 9-10 couples in developing countries suffers from infertility. This is emerging as a challenge in India too, particularly in urban areas, causing emotional and psychological stress in the affected couples. Nothing can give more happiness to a couple than the birth of a child. I welcome the launch of this new fertility center in the city; I am sure the patients from across the state will benefit from the expertise of Nova specialists to realize their dream of having a child.”

Located in the heart of the city, the center at Hyderabad would offer key reproductive services such as IUI, IVF, and Andrology (male reproductive health), along with some very advanced technologies including blastocyst culture and vitrification. In addition, the facility would be among the very few fertility centers in India to provide the latest, breakthrough reproductive technique of IMSI (Intra- cytoplasmic Morphologically-selected Sperm Injection). IMSI is an upgrade of ICSI (Intra-Cytoplasmic Sperm Injection). It enables an embryologist to carry out the fertilization of oocytes (egg) using an extremely high-powered microscope to select the sperm cells with the best morphological quality.

Suresh Soni, Chairman and CEO, Nova Medical Centers said, “In just over 2 years, Nova has successfully launched eight well-established centers across the country, the Hyderabad center being the ninth one. We plan to add another 10 centers in a period of one year. This goes a long way in highlighting the commitment we have to standardize protocols and streamline the infertility treatments in a largely unorganized market as India. The center brings together renowned specialists with state-of-the-art technology and extensive services, all under one roof.”

Added Dr. Manish Banker, Executive Director, Nova IVI Fertility: Over the past few years, the uptake of assisted reproductive techniques to conceive has increased exponentially in India, especially among the urban population. This is primarily due to the ever-evolving lifestyle patterns such as late marriages, stress, lifestyle-related diseases such as diabetes and obesity, and other disorders. While fertility treatment services in India are growing by leaps and bounds, the quality of treatment has not kept pace. Nova IVI Fertility aims to bridge this gap by providing the most advanced fertility treatment. Nova IVI Fertility stems from a partnership between Nova Medical Centers and IVI, Spain; with the aim to introduce the most sophisticated and advanced Assisted Reproductive Technology (ART) in India. This partnership has resulted in a substantial addition to Nova's IVF services and technology, including proprietary software, training and quality management. With IVI's know-how and vast international expertise, Nova brings the same exceptional standard of processes, protocols and policies to the country.

Nova Medical Centers is the parent company of Nova Specialty Hospitals and Nova IVI Fertility. It currently operates 10 specialty surgery hospitals and 9 fertility centers, with 1 polyclinic in Muscat, Oman. Nova was co-founded by Suresh Soni and renowned shoulder surgeon Dr. Mahesh Reddy, along with the GTI Group, based on a “doctor-owned and doctor-managed” concept enabling doctors to have a sense of ownership and a long-term association with the company. Established in 2009, Nova Specialty Hospitals’ mission is to provide world-class surgical care that is accessible and at an affordable cost. Having pioneered the concept of short-stay surgical care in India, Nova focuses on providing the finest quality care for patients.

Nova’s vision is to create a novel institution that stands for excellence in healthcare services by providing the best patient experience and is an international reference for clinical outcomes, by adopting the latest advances in medical sciences, technology and an innovative business model.

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